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Everyday business users are experimenting with ChatGPT and other generative AI tools. In fact, Gartner predicts that by 2025, 30% of marketing content will be created by generative AI and augmented by humans. Companies like Samsung, however, have discovered the hard way that users who don’t understand the risks of the new technology are becoming unwitting insider threats. Thus, rushing ahead without building guardrails could result in data breaches and other security events.
There’s no doubt that generative AI will be a useful tool for businesses, but it requires careful implementation. As unstructured data proliferates and is incorporated into new algorithms and the apps using them, it’s imperative that businesses establish a strategy for responsible AI use and data protection that can withstand this new age.